Bachelor of Business Administration in Marketing

American University in Cairo, TBD, Egypt

48 monthsUSD 3,300BachelorFull-time

This program information was generated by AI and may not be fully accurate. Please verify with the university before applying.

About this program

Covers consumer behavior, digital marketing, brand management, and market research strategies in global and regional contexts. Students develop campaigns and analyze market dynamics through practical case studies.

Requirements

High school diploma with strong communication skills. TOEFL/IELTS required for non-native English speakers.