Business & Management
AI-generated · unverifiedBachelor of Business Administration in Marketing
American University, TBD, United States48 monthsUSD 40,000BachelorFull-time
This program information was generated by AI and may not be fully accurate. Please verify with the university before applying.
About this program
This degree covers consumer behavior, digital marketing, brand management, and marketing analytics with emphasis on data-driven decision making and creative strategy. Students work on real-world campaigns and develop portfolios showcasing their marketing expertise.
Requirements
High school diploma; SAT/ACT scores; minimum 2.8 GPA; business aptitude assessment recommended.