Marketing and Brand Management

48 monthsUSD 2,200BachelorFull-time

This program information was generated by AI and may not be fully accurate. Please verify with the university before applying.

About this program

This program covers consumer behavior, digital marketing, advertising, and strategic brand development for businesses in competitive East African markets. Students develop marketing campaigns and conduct market research projects.

Requirements

KCSE with minimum grade C+ overall and strong performance in English.