Business & Management
AI-generated · unverifiedBachelor of Arts in Advertising and Marketing Communications
Kenya Institute of Mass Communication, Nairobi, Kenya48 monthsUSD 2,400BachelorPart-time
This program information was generated by AI and may not be fully accurate. Please verify with the university before applying.
About this program
This program covers advertising strategy, creative development, media planning, consumer behavior, and integrated marketing campaigns. Students work with real brands and develop comprehensive advertising portfolios.
Requirements
KCSE grade C+ or above, or equivalent. Strong creativity and analytical thinking required. Applicants should demonstrate understanding of marketing fundamentals.